| such as，low，those，face，colour，twice，matter much，what， rather than，price，which，make no difference，show，play，high |
When someone sees a new food product for sale in the supermarket， the decision whether or not to buy it depends on various factors. Among the most important of these， of course， are(51) ____ and packaging. It is obvious that a highly-priced product will not sell well. If a consumer is(52)____ with two different brands(牌子)of baked beans， one of which is(53) ____ as expensive as the other， he will probably choose that(54)____ is cheaper. Nowadays， economic recession(不景气)has made people even more reluctant(不愿意)to buy(55)____ might be thought of as luxury items. Interestingly， however there is strong evidence(证据)to suggest that if the price of a product is too(56)____ ， the effect on sales will be the same. It simply(57)____ whether the product is top quality or not. The public will not buy something it considers to be too cheap. Inevitably(不可避免地)， this comes as a sur-prise to most people， but market research has(58)____ it to be true. It goes without saying that the colour and the quality of the packaging also(59)____ a very important role in the success or failure of a new product. For example， people tend to choose brands of frozen vegetables in GREen or blue packets(60)____ those packaged in red or yellow. The implications(含意)of all this are obvious:it is essential that manu-facturers and advertisers research the market carefully before they launch a new product.
keys:A)51. price 52. faced 53. twice 54. which 55. what 56. low 57. makes no difference 58. shown 59. play 60. rather than
