The Seattle Times Company is one newspaper firm that
has recognized the need for change and done something about
it. In the newspaper industry, papers must reflect the diversity
of the communities to which they provide information.
It must reflect that diversity with their news coverage or risk S1._______
losing their readers' interest and their advertisers' support.
Operating within Seattle, which has 20 percents racial S2.________
minorities, the paper has put into place policies and
procedures for hiring and maintain a diverse workforce. The S3._______ underlying reason for the change is that for information to be
fair, appropriate, and subjective, it should be reported by the S4._________
same kind of population that reads it.
A diversity committee composed of reporters, editors, and
photographers meets regularly to value the Seattle Times' S5.________
content and to educate the rest of the newsroom staff about
diversity issues. In an addition, the paper instituted a content S6.________
audit(审查) that evaluates the frequency and manner of
representation of woman and people of color in photographs. S7._________
Early audits showed that minorities were pictured far too
infrequently and were pictured with a disproportionate
number of negative articles. The audit results from S8.________
improvement in the frequency of majority representation and S9.________
their portrayal in neutral or positive situations. And, with a S10._______
result, the Seattle Times has improved as a newspaper.
The diversity training and content audits helped the Seattle
Times Company to win the Personnel Journal Optimal Award
for excellence in managing change.
03.9
"Home, sweet home" is a phrase that expresses an essential attitude
in the United States. Whether the reality of life in the family
house is sweet or no sweet. Th
